DerbyJackpot partners with Income Access

3 December 2014
(PRESS RELEASE) -- DerbyJackpot, the US-facing online horse-racing wagering brand developed and operated by the New York City-based game development studio GiddyApps, has unveiled a partnership with Income Access, a technology and digital marketing company for the iGaming sphere. Under the partnership, DerbyJackpot’s new affiliate program will integrate with the Income Access acquisition-tracking platform and will be managed by the company’s in-house team.
Launched by GiddyApps in 2013, DerbyJackpot offers online wagering on live horse-racing events at more than 50 US racetracks. Residents of 37 US states, including California, Illinois, New York and Pennsylvania, can engage in real-money pari-mutuel wagering via the website of the brand, which is approved and regulated by the Oregon Racing Commission. DerbyJackpot features a strong social media element and allows players to engage in group-chat and compete against their friends.
As part of DerbyJackpot’s new partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform. Launched in 2002, the Income Access software has received strong industry recognition and has won the eGaming Review B2B Award for Best Affiliate Software for the last two years in a row.
The new DerbyJackpot affiliate program’s Income Access white label will include the firm’s Ad Serving tool, which was launched in July 2013. This sophisticated marketing product allows operators to manage and optimise their online ad campaigns via state-of-the-art ad targeting. Given DerbyJackpot’s need to target US players, specifically within state boundaries, Income Access’ Ad Serving tool will prove invaluable to the success of the brand’s affiliate program.
“Income Access has a very strong reputation in driving player acquisitions for real-money gaming clients throughout Europe, so they were our first choice when it came to choosing a technology partner for our affiliate program here in the US,” said Ryan Wesely, Vice President of Marketing at DerbyJackpot. “In addition to their platform’s capabilities, Income Access offers program management expertise to assist in our launch and help accelerate the growth of our affiliate marketing program.”
Scheduled to launch in the next two weeks, the DerbyJackpot affiliate program will be managed by Income Access’ in-house team of affiliate managers. They possess over a decade of collective experience in managing the affiliate programs of leading online sports-betting brands.
“Online wagering on horse-racing is a huge and growing opportunity in the US gaming market, so I’m delighted to see Income Access partner with one of the vertical’s most innovative brands,” said Nicky Senyard, founder and CEO of Income Access. “The DerbyJackpot affiliate program, expertly managed by the Income Access team, is sure to have a major impact on the brand’s acquisition of new players.”