As the interactive gaming industry grows, more of its businesses are realizing that it's sensible to protect customers when their gambling activity gets out of hand. Proactive operators are implementing player protection measures, regardless of whether it's required by law where they operate. As land-based gaming companies have already discovered, problem gambling programs protect players, promote good business practices and provide excellent public relations. In this RealAudio interview with IGN Publisher Sue Schneider, North American Training Institute Director Elizabeth George outlines the steps that online gaming companies are taking to implement such programs. The interview is accessible to visitors as well as subscribers.
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