Devilfish Gains More Operations

19 March 2008

After listing on London's Alternative Investment Market earlier this month, Devilfish Gaming has begun expanding with a a licensing agreement with Entraction Holdings of Sweden.

Devilfish will expand its offering with two new poker rooms -- one by Malta-licensed Entraction, the other by Boss Media's IPN network. The deal also sees Devilfish operate two casinos by WagerWorks and NetEnt, as well as an NYX Interactive-powered bingo product.

Devilfish Chief Executive Paul Barnes told Interactive Gaming News that while the group's brand is currently bound tightly to poker, the deal with Entraction nonetheless falls within its stated strategy of offering multi-channel gaming products.

"We are a gaming company -- part of the deal, in fact, is for a sports book, but we're keeping our options open as to how and when we launch that," he said.

Looking ahead, Barnes said the group would like to add a skill games offering while expressing interest in the "booming financial spreads market."

"For all of those channels, we'll be on the lookout for acquisition chances, definitely, and that will start immediately."