Direct Merchant Plans MasterCard Program Launch at ICEi

5 December 2008

On Friday, Direct Merchant Services Ltd. said its new co-branded, MasterCard-based issuing program will be unveiled at ICEi 2009.

During the International Gaming Expo, which takes place Jan. 27-29 at London’s Earls Court Exhibition Centre, Hasu Jani, Direct Merchant’s business development manager, said in a prepared statement that the company will launch a co-branded program and e-transfer service.

Mr. Jani said that the 2009 program will allow any company to issue branded MasterCard credit cards to its consumer base with the option of pre-loading cards with credit.

“The initiative is part of our objective of further expanding our product range into transaction processing business, with full payments in/out and support solutions,” Mr. Jani added.