Distribution Agreement Moves The Poker Channel East

29 January 2009

Through a distribution agreement with the Vectra Group, a cable operator in Poland, The Poker Channel has expanded its reach into Eastern Europe, the company announced on Thursday.

The Poker Channel, owned by Gaming Media Group, said the new agreement will bring the channel to 16 million cable and satellite homes in 17 European markets.

“Our expansion in to Eastern Europe further illustrates the growing demand for poker and gaming on TV,” said Chris White, commercial director at The Poker Channel, in a prepared statement.

On Friday, the company plans to launch a promotional campaign to all Vectra’s digital basic subscribers.