Dog racing now available at mFortune

17 March 2009

MONTREAL, Quebec -- (PRESS RELEASE) -- Affiliates in the Income Access affiliate network will now be able to promote a new mFortune game. The UK based mobile casino operator has launched the UK's first mobile dog racing game. The game, which is free to download, is compatible with all major mobile phone devices. It is the latest application available from, and joins an already vast array of existing Poker, Roulette, Blackjack and Fruit Machine games.

mFortune Dogs is a game of chance where players can feel the thrill of dog racing. With six dogs in each race, players can bet on the winner, or on the winning combinations (first two or first three dogs). Players can study the odds for each dog, to try to forecast the winner, or simply bet on their favourite dog or number.

The mFortune affiliate program is part of the Income Access affiliate network. With the mobile gaming being one of the fastest growing verticals in the gaming industry, online gaming affiliates can now benefit from the unique variety of games offered by mFortune to its players. The mFortune gaming software supports over 100 models of mobile devices. These include, but are not limited to, 49 models of Nokia, 40 Sony Ericsson models, 23 different Samsung mobile phones, and ten Motorola handheld devices.

"The addition of this new game to the range of existing mFortune applications is an exciting opportunity for affiliates," said Nicky Senyard, CEO of Income Access. "Given that mobile gaming is one of the fastest growing market segments, the potential earnings offered by mFortune's attractive line of products are considerable. Mobile gaming affiliates can benefit from future referrals, as well as the lucrative mFortune commission structure."

mFortune is a fully licensed UK mobile casino, accepting players worldwide (except US), and offering some of the best in mobile gaming, including, one of the most popular mobile bingo halls in the UK. mFortune's affiliate program is run exclusively through Income Access, and allows affiliates to promote via WAP sites or traditional websites, with exclusive bonus codes and SMS promo codes for offline tracking, as well as traditional flash and banner creatives. has recently increased commissions to offer 50% base revenue share to all affiliates, with the option of higher commissions for top performing affiliates. This makes mFortune one of the highest paying mobile casino affiliate programs in the UK. mFortune is also offering a bonus CPA of £1 per free download. Existing and new affiliates can benefit from the expert reporting analytics and support offered by the Income Access software that powers the mFortune affiliate program. The software provides both mFortune and its affiliates the intelligence they need to optimize their respective marketing campaigns.