(PRESS RELEASE) --
DraftKings Inc. today announced the completion of its acquisition of Dijon Systems Limited, which is the subsidiary of Mustard Systems that owns and operates its golf pricing business. Mustard Golf is a leading B2B supplier of golf betting models and pricing, and the transaction will allow
DraftKings to bring golf pricing capabilities in-house and position the Company to have a differentiated and leading golf product with expanded offerings and coverage.
“Golf betting continues to gain traction amongst our players and adding Mustard Systems’ golf technology and its talented golf team will only sharpen our edge in creating an expansive and dynamic golf product offering,” said Greg Karamitis, Chief Revenue Officer at DraftKings. “This deal strengthens our ability to innovate in the golf space, and provides us with an opportunity to deliver fresh and exciting options for golf fans."
The experienced Mustard Golf trading team will bring its extensive live betting expertise to DraftKings, offering opportunities to improve the company’s live golf content. In addition, DraftKings plans to leverage its own technology to further strengthen and enhance Mustard Golf’s pricing and operations, as well as optimize the Company’s overall golf performance.
Acquiring Mustard Golf’s advanced data models will enable DraftKings to expand its golf offering and introduce new bet types, which will broaden the depth and variety of available golf betting markets for DraftKings players and allow the Company to deliver a more robust and engaging customer experience.