(PRESS RELEASE) -- New Schleswig Holstein-licensed, German-facing online casino DruckGluck.de
today commenced its TV campaign for Germany as part of a total €9 million spend, including sponsorship and other offline initiatives.
Powered by SkillOnNet casino software, TV blasts advertising the new casino DrückGlück.de will ensure all German targeted ages will see one of their four different television adverts at least three times in the first phase of the campaign.
With four rotating adverts focusing on luck and choices we make that either bring good luck or bad luck, the final film features Reiner "Calli" Calmund, ex-football manager, an extremely popular celebrity and huge personality in Germany.
"We have put together a fantastic and wonderful range of offline activities for this fantastic and wonderful new casino," said SkillOnNet Sales and Marketing Director Michael Golembo. "Combined with the major TV spend DrückGlück will also have its own interactive Sports 1 TV show plus be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino."
DrückGlück also premiers the latest SkillOnNet mobile build, which provides players a second to none user experience on their mobile devices. With new graphics, faster speeds and easy-to-navigate features, it's expected that mobile will be a very high percentage of the total players that the TV campaign attracts.
"The rise and rise of mobile casino on smartphone and tablet has been astonishing over the past year and our latest mobile software is testament to this growing sector of the casino business," Golembo added. "Updates to DrückGlück.de mobile casino include easier registration, navigation and secure access that we know every player asks for when using their mobile device. With winning slots from all major casino providers, playing by mobile will be featured in all our offline activity."