DrueckGlueck kicks off major TV advertising campaign

6 March 2017
(PRESS RELEASE) -- Popular Schleswig Holstein licensed casino DrueckGlueck has begun a television campaign aimed at securing "major casino status" in the German online casino market.

With an estimated 4 million euro spent in the first six to eight weeks, the DrueckGlueck TV campaign will appear on all major TV stations in Germany, with every German viewer between the ages of 18-45 watching the advertisements at least 4.2 times each.

Powered by casino software giant SkillOnNet and with over 600 slots including slot providers Merkur, Bally Wulff and live casino Novoline Extreme, DrueckGlueck launched its own unique television show on the Sports1 channel in Germany, which ran for over 6 months and has been attributed to being a major factor in the resounding success the online casino brand has since experienced.

Commented Michael Golembo, Sales and Marketing Director of SkillOnNet, "TV is something we always had planned for DrueckGlueck, and now it's happening. We are taking the brand from the relatively unusual and unique TV show concept on one channel and continuing the momentum with this massive, full throttle, all-out television campaign that will make DrueckGlueck a household name in Germany."

The TV commercials promoting desktop and all mobile devices will be seen on the following National channels throughout Germany Pro7, Kabel1, N24, DMAXX, 7MAXX, with more being added as the TV run widens.

Added Golembo, "The humorous TV spots filmed in a land-based casino in the Silver Hall of The German Theater Munich focuses on luck and emphasizes the wordplay in the brand's name. It will build on the excellent traction the brand has already achieved, and we anticipate DrueckGlueck becoming the number one casino in Germany within the next week or two."