Marketing Results Inc., United States marketing firm, and eBet, an Australia-based gaming systems company, have announced an agreement for eBet to exclusively distribute the Advanced Intelligence Marketing, or AIM, system.
”AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment,” said Gary Border, president of Marketing Results, in a prepared statement.
“The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments.”