NEW YORK and LONDON – (PRESS RELEASE) -- eCOGRA the independent
regulatory body of the online gaming industry, today announced its plans to
reach out to online casino and poker players worldwide with an educational
and awareness raising campaign for the eCOGRA "Play It Safe" Seal. The
organization has appointed two top-tier public relations agencies - Lotus
Public Relations in New York and Chameleon PR in London to undertake the
global campaign.
"The appointment of Lotus Public Relations and Chameleon PR will enable
us to increase our communications directly to online gamblers and educate
players about the advantages of playing on eCOGRA members' sites," said
eCOGRA CEO Andrew Beveridge. "Not only can they play safe in the knowledge
that the games are fair, but in the rare case that a dispute might arise,
players have a powerful independent intermediary to swiftly resolve their
concerns. There are many responsible online gaming companies and the eCOGRA
'Play It Safe' Seal offers professional and amateur players a quick and easy
way to identify them."
The eCOGRA Seal is granted to online casinos and poker rooms that adopt
eCOGRA's Generally Accepted Practices, which include the most stringent and
high efficiency standards of player protection, fair gaming and responsible
conduct. Members are required to undergo a rigorous third party inspection,
ongoing reviews and regular monitoring of all player-interactive aspects of
their operations to ensure continued compliance. Software is tested through
eCOGRA's Total Gaming Transaction Review using software assurance procedures
practiced by the world's leading audit firms to ensure the integrity,
reliability and continued confidentiality of its systems. To date, eCOGRA has
awarded Seals to 56 member sites, all of which have been independently
reviewed by the eCOGRA audit panel.
This comprehensive and creative PR campaign is designed to educate online
poker and casino players of the value of the "Play it Safe" Seal through
player surveys, intensive media outreach, editorial briefings and by-lined
articles. In addition, the program will strengthen eCOGRA's marketing and
public relations capabilities with expert press kits, thought leadership
positioning, member workshops and newsletters, so that both eCOGRA members
and players benefit from the effort.