eLottery Debuts Free-Play Lottery Site

9 November 1999
Based upon their previous experience working with state lotteries, eLottery has developed a "sticky content" site that will attract current lottery players with compatible Lottery based games. Its goal is to attract 2.5 million players over the next five years.

Players will be able to collect cash and prizes for their points. Among the site sponsors is BrandsForLess.com, an online mall that includes products from Nike, Sony, Black & Decker, Eddie Bauer and others.

One feature of the eLotteryFreeway site will be a "MyLotto" button that links players to lotteries that are legally accessible from where they're located. The site will also allow state lotteries to target promotions to players from their states. eLottery eventually hopes to have the MyLotto button available on other sites, in order to develop more portal relationships.

eLottery announced last month that they had been contracted by Jamaica to develop their online lottery. More information can be found at the company's site, www.elottery.com.

The company's new site is located at www.elotteryfreeway.com.