eLOT, Inc., a company committed to leading American lotteries into the e-commerce market, announced today that its eLottery, Inc. subsidiary will offer state lotteries to access to its proprietary opt-in database of over 8 million players.
The development is the product of a deal struck by eLottery and PlasmaNet, Inc., the parent company for FreeLotto.com, in which the two companies have formed a joint venture to the database to state lotteries. The highly targeted database is the largest such database in the world, according eLottery, and was developed from players who registered for free lottery sweepstakes at the FreeLotto.com website.
Lotteries that sign up for the service can use personalized e-mail marketing messages to attract new customers and maximize lottery ticket sales at existing retail locations. Participating lotteries can use the
database to announce new games, send out jackpot reminders, offer special promotions and populate their VIP clubs at a fraction of the cost for traditional TV, radio and print advertising campaigns.
eLOT President and CEO Edwin McGuinn explains, "eLottery's proprietary database is an extremely valuable marketing tool for the state lotteries, allowing them to send a one-to-one marketing and advertising message directly to potential customers on the Internet."
eLottery will generate revenue from state lotteries that use the database, although a pricing structure was not announced.
The following is a breakdown by jurisdiction of lottery players in the proprietary opt-in database:
AZ |
158,057 |
|
IL |
390,502 |
|
MO |
193,477 |
|
RI |
35,009 |
CA |
1,031,310 |
|
IN |
230,994 |
|
MT |
33,960 |
|
SD |
25,419 |
CO |
141,98 |
|
KS |
102,670 |
|
NE |
54,872 |
|
TX |
691,479 |
CT |
121,644 |
|
KY |
131,494 |
|
NH |
55,487 |
|
VA |
239,710 |
DC |
20,036 |
|
LA |
121,131 |
|
NJ |
321,743 |
|
VT |
23,014 |
DE |
31,432 |
|
MA |
213,458 |
|
NM |
51,221 |
|
WA |
235,941 |
FL |
580,222 |
|
MD |
200,651 |
|
NY |
743,942 |
|
WI |
167,291 |
GA |
249,977 |
|
ME |
61,341 |
|
OH |
409,824 |
|
WV |
71,018 |
IA |
94,898 |
|
MI |
294,262 |
|
OR |
142,822 |
|
|
|
ID |
47,515 |
|
MN |
138,519 |
|
PA |
494,722 |
|
|
|