Entraction and Income Access Partner on Software Deal

17 December 2008

On Monday, Entraction Holding A.B., an online poker network operator and software developer, announced a partnership with Income Access for an affiliate marketing solution.

Through the partnership, Entraction’s software will be integrated with Income Access’ affiliate marketing software allowing Entraction partners to be able to have programs powered by a single platform provider.

“Access to a market leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalize on affiliates,” said Peter Åström, Entraction’s chief executive, in a prepared statement.