ESA Gaming and Microgame join forces in Italy
1 June 2021
(PRESS RELEASE) -- Innovative games provider ESA Gaming has struck a distribution deal with leading Italian platform provider Microgame, further cementing its position in Italy.
ESA Gaming’s EasySwipe lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbook or iGaming sites will be made available to Microgame’s operator partners. Super-fast performance and open sessions allow players to swipe in and out, enjoying the best quality casino games without disrupting the sports betting experience.
The titles are proven to increase cross-selling capacity with an average 20% of sport players being converted to EasySwipe games, while also enhancing engagement levels and boosting screen time of around 5%.
Available games will include player-favorites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.
Microgame is a leading platform supplier in Italy providing over 90 Italian operators with content. Utilising innovative technologies, Microgame develops high-quality products and services focusing on the needs of both the clients and the players.
Zorica Smallwood, Director at ESA Gaming, said: “We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators.
“Microgame needs no introduction and this partnership underlines the demand of our games in the Italian market and we can’t wait to further grow our presence together.”
Marco Castaldo, CEO at Microgame, said: "Microgame has been active in the Italian market for 20 years and this is partly due to us partnering with the most innovative suppliers capable of facing the needs of a market that is constantly evolving.
“ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”