ESA Gaming takes exciting offering live with BetFlag in Italy

18 April 2023
(PRESS RELEASE) -- ESA Gaming, the games provider, launched its comprehensive EasySwipe portfolio of non-traditional content with BetFlag, significantly boosting its presence in the Italian market.
The supplier’s offering is now available via a direct integration, including sport-themed titles Basketball Mine, Goal Mine and sequel Goal Mine World Edition, as well as ESA Gaming’s debut crash-style game, Rocket Racers.
Offering a total of 15 titles, the lightweight HTML5 mobile-first game family sits in the sportsbook and allows players to easily swipe in and out of open sessions, without disrupting the sports betting experience.
“We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag,” said Thomas Smallwood, Head of Marketing at ESA Gaming. “We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of 15 games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”
The portfolio creates additional cross-sell opportunities for operators without cannibalization, enabling sportsbooks to increase revenue and player lifetime value, while providing the highest quality content.
The partnership, which sees a launch of nine games, further strengthens ESA Gaming’s position in the Italian market where it has recently taken its content live with major operators, with additional deals to be announced in the coming months.
“ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more,” said Laviero Saganeiti, Business Developer at Betflag. “Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a "side" feature and more of a central part of Betflag's offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”