Esports same-game parlays are ready for takeoff

25 August 2023
Rivalry Corp. is launching same-game parlays for esports.

Rivalry Corp. is launching same-game parlays for esports.

In anything in life, the goal is to find the right combination.
Rivalry Corp. is hoping it has found its bacon-and-eggs winning formula as today it announced the launch of its esports same-game parlay product, Same Game Combos.
The internationally regulated sports betting and media company’s newest venture will allow users to combine multiple bets within a single esports match for a higher, potential windfall.
“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, Rivalry Co-Founder and CEO, said in a press release. “Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”
This new product will be available for top League of Legends, Counter-Strike, and Dota 2 esports matches.
PandaScore, which collects data and disseminates real-time esports statistics and odds, will be backbone of Rivalry’s newest feature. The sports betting and media company is hoping Same Game Combos will improve its player acquisition and hold across its core esports betting offering, which accounted for over 90% of sportsbook handle in 2022.
Same Game Combos will also feature custom branding and animations to further elevate the entertainment value on Rivalry and create a proprietary sports wagering experience geared specifically for the next generation of fans. This includes unique visuals and interactive elements tailored to Millennial and Gen Z entertainment preferences.
“It's important to add depth to our products and more options for our users,” said David King, Rivarly’s Director of Product Design. “We are building for an under-30 demographic that have high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”
The Same Game Combos feature is available now to all Rivalry users globally. Over time, the sports betting and media company hopes to continue to develop the product and design over time, incorporating more depth, betting markets, and new esports titles such as Valorant and more.

Jarrod LeBlanc

Jarrod serves as Casino City's associate editor and helps produce and edit all of our weekly newsletters, as well as the GPWA Times Magazine. He has more than six years of experience as a writer and editor and enjoys playing fantasy sports, but spends most of his time with his family, running and coaching youth sports. Contact Jarrod at and follow him on Twitter at @CasinoCityJL.