(PRESS RELEASE) -- Estoril Sol, Portugal's biggest land-based gaming group and operator of the region's first-ever legal online casino, has significantly expanded its online offering with the launch of a new sportsbook powered by platform provider GAMING1.
The newly rebranded ESCONLINE.pt site has gone live with GAMING1's state-of-the-art sports betting platform, which is fully compliant with Portuguese regulations.
The launch follows the Estoril Sol Casinos
joint venture set up by Estoril Sol and GAMING1 last year, with both parties owning 50% of ESCONLINE.pt, which brings their particular expertise to the gaming table.
Exclusive to the operator, the sportsbook includes an innovative new feature that boosts the odds of any multi-bet slips to offer the best odds to its players.
Opti-odds, developed by GAMING1, is designed to mitigate the effect of high taxation in the Portuguese market, which leads to operators offering lower odds than in other regions.
Sylvain Boniver, CEO of GAMING1, said, "Following the success of launching Portugal's first ever online licensed casino last year, we're thrilled to have boosted Estoril Sol's online offering with the addition of sports betting for the first time.
"The launch of our sportsbook underlines the position of GAMING1 as an all-round partner and not just a provider. Our joint venture provides a win-win situation for both parties as we share the investment, risks and profits, as well as bringing the two companies closer together to achieve the same goal.
"Our innovative Opti-odds feature will provide Esconline.pt with a competitive edge, offering the best odds in the Portuguese market."
Rui Magalhães, CEO of Estoril Sol Digital, said, "Since moving online, we've enjoyed great success, and the next logical step for us was to bolster our offering with sports betting.
"By combining our knowledge of the Portuguese market, along with GAMING1's state-of-the-art technology and online sportsbook expertise, we were more than confident to offer sports betting to our players."
GAMING1 specializes in the convergence of land-based operators in regulated markets that are ready to take their business online for the first time.
The GAMING1 casino and sportsbook platform is fully customizable to meet the requirements set out by various jurisdictions.