EveryMatrix partners with Cake Network

14 May 2010
ST. JULIANS, Malta -- (PRESS RELEASE) -- In a deal that will create a strong new alliance in online gaming, Malta based sports betting white label service EveryMatrix has partnered with the Cake Poker Network to jointly market their services to consumer facing gaming sites globally.
Regarding the partnership Stian Hornsletten, CEO of OddsMatrix, notes, "Since Cake and EveryMartix operate complimentary businesses within the online gaming marketplace and have a similar approach, joining forces seemed a natural step."
Licensed in Malta, where Cake recently received an LOI from the Malta Lotteries and Gaming Authority, EveryMatrix is a pioneer in the industry offering 20 B2B customers a fully managed white-label sportsbook called OddsMatrix. Cake Network has a large worldwide base of diverse partners for their white-label poker network.
For consumer facing site partners they share, such as the recently launched Cake partner BeteXpress, Cake's Network is integrated into EveryMatrix's back-office, called GamMatrix, to provide poker. With this system Cake can provide poker for many sports operators using EveryMatrix's Oddsmatrix.
Cake's director of marketing Andrew Turner adds, "Not only are Cake and EveryMatrix complimentary from a technological aspect, but we also have different geographic strengths. Cake has been strongest in the Americas but is looking to grow in Europe, whereas EveryMatrix has been strong in Europe but is looking to expand with recent deals in Latin America."