Fortune Affiliates announced today it is the first I-gaming affiliate program to receive the “Affiliate Trust Seal” of approval from eCOGRA.
The new seal from the I-gaming industry’s nonprofit standards authority point out affiliate operators who have the same standards of fairness and excellence as operators who hold the Safe and Fair Seal, which is said to it identify the most reputable online casino and poker rooms.
To earn the seal, a company must show it calculates affiliate revenue accurately, pays promptly and show how it pinpoints a link between players and affiliates.
“The eCOGRA Affiliate Trust initiative is more about actually going and visiting the management and operations of affiliate programs, gaining direct access to check relevant player and affiliate data to ensure that affiliate members are being treated fairly,“ said Andrew Beveridge, eCOGRA chief executive.