Foxwoods Interactive, Greentube announce strategic marketing partnership

30 September 2015
(PRESS RELEASE) -- Greentube, a leading developer and provider for Internet, mobile, PC and iTV and their parent company, the Novomatic Group, today announced that they have forged a strategic marketing agreement with Foxwoods Interactive, the digital arm of the Mashantucket Pequot Tribal Nation, the owners and operators of Foxwoods Resort Casino, one of the nation’s largest and most influential tribal casinos.
The agreement designates Foxwoods Interactive as a seller of Greentube Pro, the turn-key private-label social casino marketing platform from Greentube. Greentube will work directly with Foxwoods to market their platform to more than 1,600 gaming establishments throughout the United States.
“This relationship is the first step in what is sure to become a deeper collaboration with Foxwoods Interactive,” said Thomas Graf, CEO of Greentube. “Our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation is the key to further market development within the United States.”
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s vast library of respected games as well as content from Greentube partners. Players can experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.
“This venture with Foxwoods Interactive and Greentube is the latest in a series of strategic relationships that have furthered Foxwoods as the industry leader across all gaming verticals,” said Rodney Butler, Chairman of the Mashantucket Pequot Tribal Nation. “We are thrilled to be able to assist other casinos penetrate the social gaming market without having the expense of building infrastructure, therefore enabling success at a much faster rate.”
Greentube Pro was designed to engage with players away from the casino floor. By offering free- to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.
The Greentube Pro platform is distinctive in several ways:
—Offering & Rewards: The Greentube Pro solution is specifically designed to drive players into the land based casino by tying play to specific offers, rewards and promotional events.
—Real Social Casino Experience: Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamification.
—White-Label Branding & Customization: Players only see the client’s brand while playing, thereby ensuring a uniform brand experience.