Online gaming operator Casino770 has acquired domain name 770.com for £175,000 through domain marketplace Sedo.com.
"It's short and sweet and fits the brand like a glove," said the company in a prepared statement. "In such a competitive online gaming market, it's crucial we secure the right names to grow and develop the company's online brand."
Sedo's Director of Business Development also commented on the importance of the domain name. "'Short generic names like 770.com are red hot commodities, far more so than a physical business address," she said. "Any growing business looking to make its Internet presence felt will know its online strategy and domain portfolio are key components to successful brand development."
Casino770 offers casino gaming and poker. It focuses on a French speaking audience.