(PRESS RELEASE) -- FSB is to help launch a new U.K.-facing sportsbook called 7 Best Bets after agreeing a deal to provide its owners with its innovative platform. The desktop and mobile site, set to go live on 9 April, has an exclusive affiliate deal with popular social game 7 Of The Best, which was founded by former Tottenham Hotspur and England defender Ledley King.
Customers will now have the opportunity to place a bet on their weekly 7OTB selections, as well as virtual sports and a comprehensive selection of casino games, complete with bespoke offers and promotions. The new sportsbook also has a deal with London radio station Love Sport, which will promote its seven best bets every day.
7 Of The Best CEO King said, "This partnership with FSB allows us to add new exciting elements to the game which will enhance the experience for our customers.
"Their high reputation and renowned sportsbook and casino offering meant that there was no need to research the market in order to select our partner for this important project."
FSB's Business Development Director, Richard Thorp, said, "Our sportsbook solution provides operators with an innovation-led platform and state of the art technical framework, and we're very pleased to be able to deploy it 7 Best Bets.
"We're particularly pleased that its flexibility provides companies like them from outside the industry with the ability to offer a product suitable to a very different customer profile."
The deal continues FSB's recent commercial progress, including an extension to its partnership with Genting at the end of 2017 and agreement to supply its technology to Bet Lion, Victor Chandler's East Africa-facing sportsbook.
They also recently announced a deal to roll out their first EPOS system in association with Paddy Power and Asian supplier Jade Entertainment and Gaming Technologies.
This will see FSB deploy its platform and trading tools alongside the Irish bookmaker's trading team to provide over-the-counter sports betting facilities to customers of Manila's flagship Okada Manila