FYI: The Web is Pretty Darn Popular

8 July 1999
By the end of 1999, 130.6 million people worldwide will be active Internet users, estimates eGlobal Report, released by eMarketer ( This year alone, 35.2 million people are expected to enter the realm of the Internet.

"The growth in new internet users, particularly in regions like Europe and Asia, has been phenomenal," says Geoffrey Ramsey, statsmaster at eMarketer. "Yet the millions of active net users today represent only 2.2 percent of the world's total population, of 5.9 billion." EMarketer, known for its wide-ranging reports on the net marketplace, states that the number of active users will climb to 350 million by the year 2003, a 267 percent increase from the 95.4 million people who were actively using the Web at the end of 1998. The report is the first geographic report from eMarketer, and is a comprehensive look at the web. It also discovered that:

  • Worldwide e-commerce revenues will grow from $98.4 billion in 1999 to $1.2 trillion by 2003, and the U.S. will continue to enjoy a majority share of EC dollars.

  • After the U.S., Germany has the second-highest level of e-commerce revenues in the world, with $4.4 billion projected for 1999. The United Kingdom follows, with $3.7 billion expected for 1999.

  • The number of people online in South America will rise from 4.1 million in 1999 to 26.6 million in 2002, an increase of 550 percent.

  • More than 75 percent of the world's Web sites are in English.

The eGlobal Report collects research data from hundreds of different sources, including Forrester Research, Intelliquest, Jupiter Communications, Dataquest, Datamonitor, Cyber Dialogue and IDC, as well as many international research firms.

The report contains color tables, charts and graphs and analyzes internet penetration rates, e-commerce revenues, online shopping trends, advertising online and demographic and usage patterns of Web users around the world.

"This is a moon view of the world wide web. The report provides details and analysis of every corner and regionon earth, from Austria to Zimbabwe," eMarketer Publisher Sam Alfstad said. "The eGlobal Report is the Atlas of the Internet."

To learn more about the eGlobal Report, or to order a copy, visit eMarketer at, or call 212-677-6300.