Interactive Gaming & Communications Corp. (IGC), a Philadelphia area software development and Internet company has certainly been in the news plenty in the past. Michael Simone gained fame in his legal battles with the Missouri Attorney General.
Now, the company has announced the launch of playforfun.com (http://www.playforfun.com), a casino and sports book gaming site that allows users to play casino games with a chance to win cash and prizes.
They have certainly developed some rosy projections for the portal. With the addition of the new suite, IGC officials anticipate potential advertising and sponsorship revenues to reach over $1,500,000 by year-end 1999. Revenues from this site combined with $3 million projected revenues from the recently released GambleNet site, IGC is looking at over $4 million in additional revenues, said a release issued by the company. Other consumer-based gaming sites might scratch their heads trying to figure out the math on those projections.
PlayForFun.com also touts that they'll offer the traditional casino industry due to the large amount of demographic data collected about the players of the games. The software, developed by Intersphere Communications Ltd., tracks player gaming habits, preferences, and other information that can be used by traditional casinos for further promotions and player development.
Revenues from the site will be generated from sales of advertising and prize sponsorships to brand name manufacturers, retailers, online and land based casinos. In addition to traditional online banner advertising, sponsors will be able to have individual slot machines or casino games designed specifically around their logo or brand image.
PlayForFun.com will be jointly marketed through IGC's portal site, GambleNet (http://www.gamblenet.com) which features a directory of gambling related sites that duplicates a similar formula to Yahoo! and a shopping area for gambling related items through its relationships with Amazon.com and Digital River.
The site was developed by Intersphere Communications Ltd.(http://www.intersphere.com), a Philadelphia-based subsidiary of IGC which focuses on online development and software design and markets its gambling software, The Live Action Gaming Platform, for online or land-based casino gaming. Intersphere's clients include Metro-Goldwyn-Mayer Inc. and Comcast Communications, among others.