Introduces Affiliate Software

28 June 2000
To those looking to profit from ownership of an online casino, Paul Mendes, vice president of Marketing at Inc. suggests that "Web affiliate programs are the most effective marketing tool there is." has added a new affiliate software package to its Casino Manager that has the potential to assist greatly in profitable business relations between affiliates and online casino operators.

The new and improved Casino Manager can basically simplify an affiliate program by automating more of the tasks of the casino operator. Affiliates can register online and will automatically receive a welcome email. A banner advertisement placed on the website of the affiliate will create a link to the casino site through which the affiliate's performance can be tracked. The Casino Manager program then allows the casino operator to organize due payment to affiliates.

There is no limit to the number of affiliates that any one online casino may have, and each affiliate receives 30 percent of the net gaming revenue from customers that they attract. It's a profitable arrangement for both parties, and, through its new technology, is aiming to make it much smoother.