(PRESS RELEASE) -- Gambly and Unabated announced a merger to form Gambly Ventures, Inc., combining Gambly’s AI-powered betslip platform with Unabated’s sports betting data and tools. The deal is designed to serve both casual bettors looking for ChatGPT-style convenience and serious bettors who rely on advanced market data and betting models.
The companies were already close partners before the merger and will continue operating their existing platforms while integrating Gambly’s betslip technology with Unabated’s analytics tools. They will remain separate brands catering to different types of bettors, but share resources on items core to both businesses: comprehensive odds ingestion and mapping, betslip deep linking, and data science.
Gambly was co-founded by Cal Spears and Jonathan Bales, veterans of the daily fantasy sports industry through their work with RotoGrinders and FantasyLabs. The company built an AI-driven platform that moves users from the idea of a bet to a placed wager in seconds. Using natural language prompts, real-time odds comparisons, and deep-link integrations with all major operators, Gambly travels with the bettor to frictionlessly generate slips.
More than 200,000 users have added Gambly’s phone number to their contacts for betslips via text. Over 2,700 Discord servers rely on the service for deep links. The platform delivered nearly 15 million betslips to various operators this NFL season alone.
“After a few challenging years for the affiliate industry, the opportunity ahead is being underestimated,” said Spears, who will serve as CEO of the merged entity. “Prediction markets are raising billions, and legacy operators are preparing to enter more than 20 new states. With Gambly’s AI tools and Unabated’s data infrastructure, we’re positioned to capture that growth.”
Unabated was co-founded by Jack Andrews, Matt Snyder, Peter Jennings, Kevin Cassata, Rufus Peabody, and Dan Fabrizio, and has built a reputation among sharp bettors for its odds comparison tools, simulators, calculators, and market analytics. Its data and modeling tools help bettors evaluate markets and identify pricing opportunities in real time.
Andrews said the merger expands the reach of Unabated’s tools while maintaining its focus on advanced bettors.
"Unabated gives aspiring bettors the tools and resources to make sharper bets,” Andrews said. “This merger of engineering talent and product vision allows us to build more efficiently and enables bettors on both platforms to make better wagers. It's a win/win/win."
“Our mission is simple: move people from the idea of a bet to a placed wager as frictionlessly as possible,” said Bales, Chief Strategy Officer of Gambly Ventures. “By combining Unabated’s tools with Gambly’s technology, we can serve the full spectrum of the betting market.”