Gameplay Interactive and SBTech sign deal for sportsbook for Asian market

5 May 2015
(PRESS RELEASE) -- Award-winning provider of leading online betting and gaming solutions SBTech has signed a deal with leading e-gaming software provider Gameplay Interactive (GPI) to provide a powerful sportsbook localized for the Asian market.
Gameplay Interactive powers some of the region's leading brands, including, all of which will benefit from the seamless integration of SBTech's powerful sportsbook that has been tailored specifically for the unique Asian sports betting market.
SBTech's powerful sports betting interface features all the popular Asian bet types, including Asian handicap and Over/Under, as well as over 200 other different bet types across more than 30 sports and coverage of more than 18,000 live events per month.
Gameplay Interactive CEO Calvin comments, "We’re excited to have SBTech's sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled us to conclude this successful partnership with SBTech to distribute the product into the Asian market. This partnership shall offer our operators an impressive Asian market-facing sportsbook and new distribution channels for betting, in addition to GPI's impressive collection of high-definition live casino, 3-D slot games for both Web and mobile. We are looking forward to working closely with SBTech and exploring new opportunities together."
SBTech CEO Itai Zak says, "Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region. Almost three quarters of Asia's interactive/online gaming revenues come from sports betting, and we're confident our localised sportsbook will prove popular."
The deal comes ahead of both companies' preparations to showcase their portfolios of innovative products specifically for the Asian market at the Global Gaming Exhibition (G2E) Asia from May 19 to 21.
In addition to a powerful Asian-facing sportsbook, SBTech will be presenting its latest innovation, Chameleon360, a potent e-gaming backend system that allows operators comprehensive control of an entire suite of integrated premium casino gaming content from the industry's leading providers, accessible by players via a single sign-on for a seamless sports betting and casino gaming experience and with an advanced agents and individual players’ risk-management capabilities.
SBTech will be at Stand 227, G2E Asia, the Venetian Macao, Macao from May 19 to 21. Gameplay Interactive will be at Stand 319, G2E Asia, the Venetian Macao, Macao from May 19 to 21.