Gamestec Studies AWP and SWP Players

14 February 2008

A new report commissioned by coin-op operator Gamestec has found that in orders to boost machine take pub operators need to differentiate between players drawn to SWPs and those who prefer AWPs. The study, Developing the Future for Fruit Machines & Quiz Machines in the UK, was based on over 4,000 interviews and discovered that although both types of machine appeal to a similar audience they are played for different reasons and could not be viewed as a single market.

Stuart Ross, Gamestec’s group managing director, commented: “It is important that pub operators understand the distinction between customers who use fruit machines and those that play quiz machines. While fruit machine and quiz machine players are typically male and single they use different machines for very different reasons.”