Gaming Media Group has appointed Mary Griffin, a former general manager of online and affiliate marketing for Ladbrokes, as its head of customer acquisition.
The owner of The Poker Channel and CasinoJoy.com said Ms. Griffin’s appointment follows an increased investment in fixed price offline and online campaigns.
As head of customer acquisition, Ms. Griffin will manage the affiliate, search-engine optimization and media buying teams and will report directly to Crispin Nieboer, the company’s chief executive, Gaming Media Group said.