William Hill has announced that Ashley Highfield will join the United Kingdom-based bookmaker’s board as a non-executive director on Nov. 17.
Currently the chief executive of Project Kangaroo, a three-way joint venture among the BBC, ITV and Channel 4, Mr. Highfield has previous experience as a director at the BBC of new media and technology. Additionally he served on the BBC’s executive and management boards.
“His wide-ranging experience and knowledge of the digital world will be a real asset to the company and our online platforms, bringing an even deeper understanding of existing and emerging technologies, and an expert and realistic sense of what can be achieved in this area,” said Charles Scott, chairman of William Hill.