In the 17 weeks to April 28, William Hill, the land-based and online gambling operator, reported net revenue rose 6.5 percent against the same period last year.
The company's new online joint venture with Playtech Ltd., William Hill Online, grew net revenue by 50 percent over last year, when William Hill Interactive operated as a standalone. On a like-for-like basis, net revenue rose 10 percent
That venture, announced in October 2008, saw William Hill purchase online gaming, marketing and customer-service assets from Playtech, significantly expanding the breadth of its Internet business.
William Hill currently holds 71 percent in William Hill Online, with Playtech holding the balance.
As part of the October deal, William Hill also announced the migration of its casino and poker propositions to Playtech's software platform and poker network, respectively.
The poker migration was completed ahead of schedule, and William Hill said its main casino would be moved from CryptoLogic Ltd.'s software to Playtech's later this year.
Net revenue from Hills' gaming segment -- casino, poker and games -- rose 77 percent, or 10 percent on a like-for-like basis.
Sports betting, which launched on software from Orbis Technology Ltd. in December 2008, was unchanged against the comparable period last year.
"Sportsbook was flat year over year despite switching over to all-singing, all-dancing Orbis platform," observed Ivor Jones, an analyst with Evolution Securities bullish on the stock. "This needs move ahead to meet the expectations which accompanied its launch."