Hoosier Lottery Adds New Internet Lottery Games
Indiana's Hoosier Lottery has become the first state lottery to offer three- and four-digit second chance prize drawings via the Internet through the use of eLOT Inc.'s technology and services, the company recently announced.
While the New Jersey, Kentucky and Hoosier lotteries have all used eLOT's eLottery product to install and operate second chance sweepstakes for instant lottery tickets through the Internet, Indiana will be the first governmental lottery to use the Internet as an entry vehicle to promote the
launch of its mid-day drawing for Daily 3 and Daily 4 online games. The two games represent about 10 percent of the lottery's annual sales.
Idaho Gets More from eLOT
The Idaho Lottery has signed up to receive additional Internet marketing services from eLOT. These expanded services will include an Internet second chance drawing promotion for the state's newest $7 instant ticket, Super Lucky 7's, which launched on September 7.
The state lottery already uses eLOT's eLottery-branded VIP Club platform, an Internet marketing service that can be used to conduct player research surveys, simulate existing or new games on the Idaho Lottery's Web site, and advertise through eLottery's "opt-in" database of registered users in Idaho.
"The Idaho Lottery was our first lottery client," said eLOT CEO Ed McGuinn, "and we are pleased they are taking advantage of our full array of Internet marketing services by adding to their program. It is a natural expansion of the Idaho Lottery VIP Club and we expect to immediately demonstrate our success during September's second chance promotion."
Betware, Dansk Tipstjeneste Sign Internet Games Contract
Betware announced last Thursday that it had signed Dansk Tipstjeneste as its latest client. Per the contract's terms, Betware will set up and maintain an interactive gaming system for the lottery. The contract is valid for five years.
The Danish company, which was formed in 1948, hopes to strengthen its competitive power and offer an alternative solution to its current online setup. The company has been on the Internet since 1996 and wants to meet its players' needs, demands and expectations through its
new interactive gaming system.
Dansk Tipstjeneste is majority owned by the Danish government and reported game turnover of $614 million in 1999.
New Chairman Named for U.K. National Lottery
The Office of the National Lottery announced on Thursday that Harriet Spicer would succeed Lord Burns as chairman of the lottery commission when his term ends on October 15.
"The commission is entering an exciting new phase as the next license is implemented," Spicer said. "The strong arrangements we put into place within the next license will ensure that players get a good deal and that regulation continues to be effective."
During their meeting on Sept. 11 the commissioners chose Spicer to lead the group for the next year. By the commission's rules, a chairman can only serve for one year, and any additional terms must be separated by at least one year.
ALC Has Greatest Year Yet
The Atlantic Lottery Corp. is reporting a successful year. The New Brunswick-based company released its annual report on August 21, which showed that the previous year was the most successful year in its history.
"Profit returned to the four provincial shareholders exceeded CAN $352 million, an increase of 3.9 percent over last year, and our highest profits to date," said Michelle Carinci, ALC's president. "These profits represent a significant input to the general operating revenue in each province."
In addition, ALC allocated more prizes to players this year than ever before--$298 million in prizes on traditional lottery tickets alone.
Figures also showed that traditional lottery ticket sales increased by 4.7 percent from last year to $550 million, which, after prize expenses, yielded $253 million in net traditional sales. Net video lottery receipts for the year totaled $375 million.
The company encompasses lotteries for New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland.
ALC Seeks Friends
The Atlantic Lottery Corp. is reportedly looking to form new relationships through new cross-promotional partnerships. The Telegram reports that ALC has issued tenders for this reason, outlining how interested companies could offer prizes for current or future lottery games.
The company has already joined with soft drink maker Coca-Cola. The first cross promotion, which began in June, features a coupon for customers who buy a 12-pack of Coke. The coupon entitles bearers to receive a free $1 ticket when they purchase a scratch-and-win crossword ticket.
"It's not necessarily a new idea," ALC spokesman Robert Bourgeois told The Telegram, "but it's new for us."