Ihre Consulting hired by Bonnier Gaming to assist with affiliate management

9 March 2015
(PRESS RELEASE) -- Bonnier AB Gaming has instructed Ihre Consulting AB to assist them with growing their affiliate program within the European market.

Bonnier Gaming brands include Redbet Casino, Vinnarum Casino, Whitebet, Mama Mia Bingo and Bertil bingo. Their portfolio is extremely attractive and offers something for almost all iGaming affiliates. Key markets include the U.K., Sweden, Norway, Finland, Germany and Poland, which is where the strategic partnership with Ihre Consulting is formed.

Ihre Consulting has been in business over four years, working with operators and affiliates to partner them together in mutually beneficial deals. We are now a market leader of third-party networks and affiliate management services, with a key strength within Scandinavia, and with Germany, U.K., Canada and Australia close behind.

Edward Ihre commented: “Working with Bonnier Gaming is a great partnership for us. They have great product lineup with multiple brands on offer, enabling us to work closely with them to provide key partnerships with affiliates within in these areas. Their target markets are ones we are strong in, and we are extremely pleased to be working with the Bonnier team.”

Kristofer Bergdahl, Head of Aquisition from Bonnier Gaming, said: “Working with Ihre Consulting was a natural choice for us. Their strength within Scandinavia and Germany enables us to raise our exposure within these key markets. Our flagship brand Redbet is an extremely attractive product and we are excited to take this brand to the next level.”

Bonnier Gaming Affiliates are certified on AGD and GPWA. They have casino, poker, sports and bingo brands available for affiliates to promote, with live dealers provided by Evolution Gaming and NetEnt. Brands are available in SEK, EUR and NOK currencies as well as five languages. They have U.K. and Malta licenses and are available on the mobile.

Affiliates can earn up to lifetime commissions with no negative carryover by promoting one or more of Bonnier Gaming’s products. Contact Ihre Consulting directly to discuss the rates available (as well as more customized deals and promotions).