Income Access wins award at EGR North America

27 April 2017
(PRESS RELEASE) -- Income Access, Paysafe Group's iGaming-focused marketing software and services provider, has won its third consecutive Acquisition & Retention Partner of the Year award at the EGR North America Awards, which took place on 26 April 2017 at the U.S. Grant hotel in San Diego, California. The award acknowledges the continuing impact of Income Access' technology support and bespoke digital marketing acquisition strategies for U.S. real-money online casino and poker, daily fantasy sports, online horse racing wagering and social gaming brands, as well as land-based casinos.
The third annual EGR North America Awards celebrated excellence in the U.S. gaming industry, honoring the iGaming operators, land-based casinos and service providers that have excelled in their field over the last year. Income Access' latest Acquisition & Retention of the Year award follows 12 months in which the company's affiliate software has been adopted by new brands in the regulated real-money online casino and poker market of New Jersey, as well as leading U.S.-facing daily fantasy sports and online horse racing wagering operators.
In addition to powering the affiliate programs of major U.S. online gaming brands, Income Access allows operators to outsource their affiliate program management and media buying (direct and programmatic). In 2016 and into 2017, Income Access' in-house affiliate and media buying teams have increased their client base and further improved acquisition programs' overall results (customer acquisition, revenue, overall ROI).
The company's latest EGR North America award also recognizes a year in which Income Access has continued to diversify its suite of additional digital marketing services to online brands, as well as land-based casinos in several U.S. states. These include the increasingly important fields of app store optimization (ASO), social media marketing and content marketing, in addition to the company's long-standing search engine marketing (SEM) services.
Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said, "Our third EGR North America Acquisition & Retention Partner of the Year award is testament to the ongoing impact of our technology and digital marketing services on U.S. gaming companies' acquisition. Income Access' software and suite of marketing services allow American iGaming brands and land-based casinos to meet the market's current opportunities and overcome its challenges. Going forward, our offering will continue to adapt to serve the evolving customer acquisition needs of the U.S. gaming industry."
For more information on Income Access' Acquisition & Retention Partner Award and the company's technology and marketing solutions, please contact Income Access.