BettorLogic, a London-based team of analysts, developers, modelers and bettors who analyze pre-event and in-play situations, announced today new products for the global betting and media communities.
Backed by Andrew Black, co-founder of Betfair, and former Sportingbet Chief Executive Nigel Payne, the betting analytics company uses betting tools called “form labs” that allow bettors to get information about an event before it takes place and while it’s in session. The labs cover 15 leagues and will be available in multiple languages, though the company did not specify when.
"The rapid evolution of the sports betting marketplace has left bettors underserved by betting tools and analytics,” said Mr. Black in a prepared statement. “The team at Bettorlogic have the skills to deliver models and analysis, which will set a new standard, and in doing so, provide consistent and reliable frames of reference for everybody.”