Initial Rewards Ltd., the loyalty reward program supplier, has signed a three-year agreement with Merge Gaming, an online poker software provider, for its loyalty platforms.
Founded in 2007, Initial Rewards, formerly Initial Poker, rebranded itself in December 2008 to focus on supplying rewards programs for all gaming verticals.
“We searched high and wide looking for a loyalty store provider, in the end the choice was simple,” said Ian Williams, Merge Gaming’s marketing director, in a company statement. “Initial are the best in the business and have been for a long time.”