Internal Marketing: An Unbeatable Deal!
25 March 2002
We have all heard of companies making pronouncements to the effect that their people are their most important assets, that they truly care about their employees, or that they put people first. Yet, looking at the HR and management policies and practices in most industries, one is led to conclude that this people-talk is little more than lip service.
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Sudhir Kalé is Associate Professor of Marketing at Bond University in Australia. He is also a marketing trainer and consultant for several types of companies including gaming. Sudhir’s research on marketing, social psychology, and cross-cultural communication has been published in leading international journals. Top companies the world over have benefited from his holistic approach to issues in marketing and management. Sudhir’s e-mail address is Sudhir_Kale@Bond.edu.au. Address for correspondence: School of Business, Bond University, QLD 4220, Australia.