International Games Trade, a San Marino-based distributor of branded products, has announced it will be the first company from that region to exhibit at this year's Amusement Trades Exhibition, or ATEI, which takes place Jan. 27-29 in London.
The company said it will present its “Cool Things” range at the show, which includes branded inflatables and the brand new license (not sure I understand what "the brand new license" refers to, “The Pig.” Reflecting characters from the French children’s book, Intentional Games Trade said it will also bring two collections of “Barbapapa” plush to Earls Court.