Jackpot U.K. is handing over the management of its customer list to Lloyd James Group Ltd., a data solutions provider, the London-based company has announced.
Owned and operated by Jackpot Gaming Ltd., the online casino and gambling information directory’s client list includes more than 200,000 people who have won prizes or made payments for other items they have bought through Jackpot.
“The multi-channelled way that Jackpot targets its consumers, which includes direct response TV and scratch card inserts in newsstand titles and third party mailings, has resulted in a very affluent list,” said Lynn Stevens, managing director at Lloyd James Group, in a prepared statement.