Online advertising and direct marketing solutions firm L90 announced this week the release of adMonitor 4.0, its latest Internet ad tracking software. The new product offers customized tracking and targeting of sophisticated Internet advertising tools and specialized advertising campaigns that go beyond traditional banner advertising while maintaining consumer targeting and traditional serving capabilities.
The company says adMonitor 4.0 lets clients adjust targeting criteria in real-time and immediately view results. Various reporting options are available and can be customized. Reports can be written in Excel, e-mail, Online Text/Graphics and HTML for access via any Internet location or Palm VIITMAdditionally, L90 has developed ClickTrack TM to track click-through statistics. The company says it pools the data and can even follow consumers who leave sites and return days later. It can be used for rich-media, e-mail advertisements, pop-up boxes, audio/video streams, interstitials, Enliven, JavaScript and CGI banners. Further, adMonitor 4.0 can remind users when a campaign is near completion or performing below expectations.
L90 is headquartered in Los Angeles, California. For more information on the company and its products http://www.L90.com.