The streets of Liverpool were inundated with Ladbrokesbingo.com's enormous, multi-colored bingo balls today.
Part of a £3m TV ad campaign airing next month, the Ben Quinn-directed ad promoting the bookmaker's bingo Web site will focus on the 13-feet-across orbs bouncing near Liverpool landmarks such as The Liver Building and The Steble Fountain.
"This is a really exciting project for Ladbrokes Bingo, and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool,” Charlie Goodenough, acquisition marketing manager at Ladbrokesbingo.com, told Brand Republic.
"We wanted to represent the fun, exciting nature of the game, and we're sure the giant bingo balls will make an impact on both Merseyside and across the country," he said.