During a press meeting in Copenhagen on Wednesday, Ladbrokes and Peter Jepsen, a Danish poker pro, announced a sponsorship deal.
Succeeding Morten “Pokergirl” Erlandsen, Mr. Jepsen will sponsor both online and live tournaments for Ladbrokes. His contract runs from Jan. 1, 2009 through next year with an option for continuation.
“It cost us a big sack of Christmas money to win Peter over, but I am sure it is well spent,” Richard Funch of Ladbrokes said in a prepared statement.
Mr. Jepsen, who spent last year in a sponsorship with Full Tilt, said he is delighted to be back with the Web site where his only career “practically started.”
“I will challenge a lot people in the future to come, and I hope they will accept my invites,” he added in regards to grudge matches he hopes to play on Ladbrokes’ Web site.