LionsBet unveils affiliate program with Income Access

25 July 2019
(PRESS RELEASE) -- LionsBet, the Nigeria-based sportsbook brand, has launched a new affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The LionsBet program is powered by the Income Access platform as it focuses on optimizing growth and acquisitions across its brands in Nigeria and Zambia, respectively.
LionsBet, which is licensed in Nigeria by the Lagos State Lotteries Board and the Betting Control and Licensing Board in Zambia, was founded in 2016 with the establishment of a Lagos-based head office. The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball and hockey, among other events. In total, LionsBet features more than 300 sports markets with over 55,000 monthly pre-match and live betting opportunities. Virtual games are also available through the LionsBet platform, with more than 50 gaming options from an array of leading providers.
Through the partnership with Income Access, LionsBet will have access to robust tracking and reporting technology that will provide it with actionable data to make more informed strategic campaign decisions. The platform will also facilitate affiliate communications, strengthening marketing partnerships and supporting long-term program growth.
The LionsBet affiliate program is offering partners a revenue share commission model, based on net revenue, that will start at 35% with the potential to increase up to 50%. Affiliates will also have access to a dedicated support team, a diverse catalog of marketing materials and attractive player promotions to help encourage customer acquisition.
In addition to a wide array of promotions for both Nigeria and Zambia, LionsBet players will also benefit from key features like weekly free bets, deposit achievements, live cash out functionality and a loyalty rewards program where every bet is converted into redeemable points. Other benefits include 10% cashback from total winnings, fast payouts (including on weekends and holidays), weekly giveaways on social media and free access to LionsBet’s Nigerian brand via MTN Nigeria.
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said, “We’re excited to partner with LionsBet, which is an emerging brand within an expanding market, further emphasizing our growing presence and focus within Africa. Their market reach, combined with the flexibility of the Income Access platform, provides great potential for long-term success.”
Akram Bacha, Co-Founder and Director at LionsBet, said, “LionsBet is focused on growing alongside our partners and providing players the best possible gaming experience. Our new affiliate program and partnership with Income Access will help us continue to meet those goals, while growing within our target markets. By leveraging Income Access’ experience in regulated African markets, we’re confident that our affiliate channel will be a great complement to our existing digital marketing strategy.”