Gaming companies from across Europe placed bids on a 10-year license for Iddaa, a Turkish sports-betting game, according to Bloomberg.
Bidders vying for the game include Ladbrokes, the London-listed bookmaker, and a joint venture between Lottomatica SpA, the operator of the Italian national lottery, Snai SpA, an Italian gaming and betting operator, and Dogan Yayin Holdings, a media-entertainment conglomerate in Turkey.
The deputy chief of Turkey’s gaming authority told reporters on Tuesday the winner of the game will be announced in 20 days. Iddaa is currently operated by a joint venture, Inteltek, which consists of Turkcell Iletisim Hizmetleri A.S., a mobile phone provider, and Intralot S.A., the Greek lottery operator and gaming technology provider.
“The current operator is keeping about 7 percent of revenue,'' Toygun Onaran, an analyst at EFG Istanbul Securities, told Bloomberg. “I think we'll see bids below that. There's some aggressive interest.”