WSi Interactive Corp. has signed a licensing agreement with Photochannel Networks Inc. that will enable Wsi to achieve enhanced multimedia e-mail capabilities.
The new product, "Slides and Sound Plus" software, will enable a WSi division called TargetPacks.com to provide multimedia e-mail advertising services in which email recipients won't need to download plug-ins to view messages rich with visual and sound elements. The company believes the service will greatly enhance the readability and response to online advertising campaigns.
TargetPacks.com conducts business-to-business and business-to-consumer opt-in e-mail marketing programs and other online campaigns. With access to literally millions of opt-in e-mail lists, Targetpacks.com is able to identify and segment finely targeted consumer and business audiences in
order to maximize the return on investment for its clients' marketing investment.
WSi Interactive Corporation is an Internet business development and marketing firm, whose objective is to capitalize on marketing opportunities on the Internet. The company builds, manages and markets online businesses in the financial, e-tailing, e-commerce, entertainment and e-advertising
sectors.