NICOSIA, Cyprus –- (PRESS RELEASE) -- The launch of
the official Manchester United online gaming site was recently announced
following an agreement signed between Manchester United and Playtech's
licensee Betfred, cementing their status as official betting partners.
The launch includes both casino and poker sites endorsed and co-branded
by Manchester United and BETFRED. The well-regarded English football team,
renowned for its die-hard fan base and huge commercial success, is also
known for its responsiveness to fans' needs. In fact, Manchester United
enjoys such an excellent relationship with their fans that the site created
has been tailored specifically to the tastes of their fans - whose loyalty
and fidelity to the team is made evident by the numerous positive comments
left on the Manchester United website.
Betfred, which entered the online casino world in 2005 by launching
casino and poker sites powered by Playtech, are the world's largest
independent bookmakers and the UK's biggest independent high street
retailer with over 600 shops, 2,000 employees and a turnover of around GBP1
billion. BETFRED bring to the Manchester United gaming sites their
extensive knowledge and experience from both the online and land-based
The new sites, which utilize a high level of graphics and technology
from Playtech, are themed and based around the Manchester United football
club. Manchester United fans will feel right at home at the betting tables
and will immediately recognize Manchester United imagery and features
throughout their gameplay.
Avigur Zmora, CEO of Playtech, commented: "We are very excited by the
launch of the new Manchester United gaming site, which was made possible
through the official betting partner agreement signed between Manchester
United and Betfred. We believe that this partnership will benefit from
Manchester United's loyal fans and from Betfred's extensive experience in
the online gaming world".