(PRESS RELEASE) -- On average, the gambling sector in this GEO is growing by 15% per year, and sports betting is the clear driver (56.4% of the niche).
Football here is a national religion. During Liga MX, traffic flow increases by 40%–60%.
Webmasters are now scaling their traffic precisely in this region because of:
- Passion for sports (60% of gamblers bet with bookmakers)
- The highest internet penetration rate in LATAM (95.7%)
- An active young audience (18–34 years old)
PIN-UP Partners knows that football sells better than any creative here. That's why we've strengthened our trustworthiness in this GEO through the collaboration of our product PIN-UP with Sevilla FC. For you, that means exclusive offers and higher LTV.