Starnet is taking the bull by the horns with its celebrity casino campaign. A few weeks after launching its Larry Holmes and Bubba Smith online casinos, the company announced that its subsidiary, World Gaming Services Inc., has signed an agreement with ISM Marketing Corp. to develop celebrity themed gaming sites.
ISM's parent company, ISM Holding Corp., is involved in a variety of operations, ranging from athlete management services for several professional sports figures and the solicitation of sponsorships and endorsements, to the ownership of automobile racing teams. The company
generates the majority of revenues related to its racing teams from sponsors, which pay from $50,000 to several million dollars for various types of sponsorship. Solicitations of sponsorships and endorsements for celebrities and athletes generate nearly half of ISM's revenues in agreements with companies like Starnet Communications, and their participation in sports.
ISM Holding President Bob Hancher is confident that his company can bring six to eight celebrity licensees from several professional sports. "This will provide an excellent source of significant revenue for both Starnet and ISM Holding," Hancher explained.
"Our Company philosophy includes a desire to associate ourselves with companies, individual athletes and celebrities whose integrity are unimpeachable and who compete at the highest levels of their industries and sports," said ISM Marketing President Gary Sallee. "We have found such a company in Starnet."
ISM Holding will be supplied with a customized version of the full Starnet package, including full service Internet gaming system, including virtual Casino games, a Sportsbook with real-time odds feed from Las Vegas and Europe, and simulcast horse and dog racing.