LAUNCHING Betsson A.B., the Sweden online gambling operator, has partnered with Mfuse to launch a mobile sports betting service in the first half of 2009.
In a prepared statement, Betsson said the new offer will include in-running betting and multi-betting services.
"Betsson believes that mobile betting will be a good complement to ordinary sports betting, as it will provide Betsson's customers the ability to bet from wherever they are, including at the actual sport venue," said Pontus Lindwall, the company’s chief executive.
REGAINING GROUND Youbet.com Inc. made progress in regaining access to tracks across the United States, the company announced on Thursday.
The advanced deposit wagering site said that for the first time since 2007, its customers are able to wager on races at Gulfstream Park in Hallandale Beach, Fla., Laurel Park near Baltimore and Washington, D.C., and Oaklawn Park in Arkansas.
The company also expects that its members will soon be able to wager on every major track in the United States and Canada. Youbet also anticipates that members will be able to wager on all three Triple Crown races -- the Kentucky Derby, Preakness and Belmont Stakes -- for the first time since 2006.
Additionally, Youbet said it plans to launch a number of wagering and analysis features that are currently in beta testing as well as video services and the expansion of international content.
VIRTUAL REALITY Empire Marketing seeks to capitalize on the downturn by creating an online-only trade show where I-gaming affiliates can network just by logging online.
The Virtual Affiliate Expo, which the company said has accumulated $10 million in venture capital funding, will work by giving affiliates online access to the expo all day every day. Then, every quarter, the company plans to take the expo "live" for a two-day online event with a themed environment like Las Vegas, booths staffed by affiliate managers and operators and a lineup of speakers.
“During this global economic downturn, both affiliates and affiliate programs in the gambling affiliate industry have expressed concerns about the rising costs of attending multiple conferences each year,” said Jeremy Enke, the event’s chief executive and founder, in a prepared statement. “Being virtual and online year round, this platform offers a significant cost saving and return on investment to both affiliates and operators.”
According to the company’s Web site, the first live event will be March 11-12, 2009.
IT’S ON Ongame Network Ltd., a subsidiary of Bwin Interactive Entertainment A.G., announced a partnership agreement with Betsafe, the poker software provider announced on Thursday.
Ongame called the Scandinavia-facing online operator a “perfect match” and said the company was consistent with the network’s strategy to sign up established brands.
“We looked into many options but when the possibility with Ongame Network arose, it was an easy choice,” said Henrik Persson, Betsafe’s chief executive, in a prepared statement.
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